Saturday, April 23, 2011

Americans Still Love Their Magazines

Writers ... you can freelance and make a great living at it -- and magazines still provide healthy income, even in this digital age.

I just found this GREAT write-up in April 2010's Better Homes and Gardens magazine and wanted to share this with you. It's awesome news for us!

"Media continue to proliferate. Attention spans continue to shrink. And free content is available everywhere, from the Internet to the insides of elevators.

"Why then are 93 percent of American adults still so attached to magazines? Why do so many people, young and old, spend so much time with a medium that's paper and ink, a medium you actually have to pay for in order to read?

"In a word, engagement. Reading a magazine remains a uniquely intimate and immersive experience. Not only is magazine readership up, readers spend an average of 43 minutes per issue.

"Further, those 43 minutes of attention are typically undivided. Among all media, digital or analog, magazine readers are least likely to engage in another activity while reading.

Advertisers, take note."

AND WRITERS, TAKE NOTE. YOUR FUTURE IS BRIGHT. STAY AHEAD OF THE RECESSION. MARKET HARD.

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