The Biggest Mistake Among Would-Be Freelance Writers

So you want to write for a living.

You have dreams of crafting prose in a funky little coffee shop while everybody else is slaving in a sterile cubicle. The vagabond writer's lifestyle ... taking your laptop to hammocks, the beach, a lakeside cabin .... hey! That's something to which to aspire, right?

This is the biggest mistake of the mindset of would-be freelance writers.

They focus too much on what they want and completely forget about the needs of their clients.

Now don't get me wrong. Freelancing does provide a lot of freedom. Notice that "free" is in both of those words? As a single mom of a boy with Asperger's, I often need the flexibility of freelancing to meet my child's unique needs. However, if I focus solely on my needs, suddenly my business becomes single-mom-centric, and clients pick up on that vibe.

Not good.

So what can you do?

Stop thinking about your freelancing in terms of a writer and start thinking about your freelancing in terms of a business person.

Recently on Twitter, I found Richard Petrillo (https://twitter.com/richardpetrillo), who provided great insight to this very question:

http://workwithrichardp.com/5-biggest-obstacles-to-overcome-in-your-internet-marketing-business/

I could rehash the whole thing here, but if you're serious about getting your writing off of the ground as a business, then check out Richard's advice. Everything you need to know is right there. When he uses the word, "product," substitute it for the word, "article," or "fiction book," or "poem," whatever type of writing you're selling. And really put yourself in the shoes of your potential clients.

Because at the end of the day, you won't find yourself in that funky coffee shop unless you have people who are excited about paying for what you're generating.

Organizing the Assignments

Being a freelancer means being your own boss.

And that translates into constant self-discipline to work as if someone is standing at your right elbow shouting, "Deadline was 5 minutes ago!"

The problem is that there are some mornings where there are so many pieces of things to do that it's hard to get started with just one. This is one such morning for me.

Now I don't know if you've ever taken a Myers Briggs personality test, but in one of the categories, I consistently score 100 percent as a "J," or "Judging." Basically, that means I live a structured and decided lifestyle. I'm a planner to the nth degree.

So on a morning like today, I put my J skills in action. Here's how I tackled the mountain of tasks. It's a very simple solution for you, too:

Get out a blank piece of white paper and a black Sharpie. Why use a magic marker rather than an ink pen? I find that if I write my tasks in thick, black ink, my mind snaps to attention. The larger letters command my action.

Now draw two vertical lines down the paper and two horizontal lines across. This should give you boxes in which to write.

In each box, write and underline the name of a task. In my case, three of my boxes had titles of three different stories I'm working on. One box was for personal errands. One box was for correspondence with current editors. One box was for business development.

In the boxes with the story titles, I listed what had to be done for each story. Which sources do I still need to contact? Which line of research still needs to be unearthed? Which one has a pending interview? And what time will I start writing each one?

The box for personal errands lists things I have to do this afternoon that have nothing to do with work.

The box for correspondence with editors included a list of phone calls and emails for pitch follow-ups, story planning sessions and other housekeeping matters, i.e., checking on when I can expect my money for work completed.

And the box for business development? My list includes time to work on my book project, time to redesign my business Web site and time to research new companies to pitch.

As you can see, no wonder I had such a mental block when it came time to diving into my Monday morning! The list was enormous! But by dividing these tasks up in categories and looking at them on this sheet of paper in capital letters written with a fat Sharpie, I'm now focused and ready, and I've already crossed several things off the list.

Which brings up my last point .... When you complete a task, cross it off. I don't know why this psychologically helps me, but doing so gives me a boost of energy because of a sense of self-accomplishment. I have more drive then to tackle the rest of the items.

Will I get to all of them in one day?

Certainly not.

But the list will stay in front of me all week, and by Friday, I'll feel like I've earned the downtime I will so richly reserve.

You will, too! Try it!

Why I Ponder the 4th of July on the Last Week of December

We have a light snowy dusting among the grass blades and a roaring fire on this blustery December day.

But I'm not thinking about the hot chocolate or the mittens and boots ...

.... I'm contemplating fireworks safety, best ways to quench a dying thirst on a humid summer's day and Fourth of July cookout recipes.

Why????

Well, because in the world of freelance writing, you never live in the present when it comes to pitching ideas. Magazines are on an entirely different schedule than the rest of the world. While you're sipping egg nog in the muted light of a Christmas tree, your potential editors are already thinking ahead to the layout for the St. Patrick's Day issue -- maybe even planning for Passover or Easter spreads, too.

That's why, to stay ahead of your competition, you need to think even further ahead than that.

This doesn't just apply to stories about recipes and crafts. Spin it out and think outside the box. In October, I was thinking about tax planning stories for my Realtor magazines. In December, I think about pieces for the summer tourist season for magazines that reach small business owners in resort areas. In January, I move to pitching ideas on successful job hunting for magazines that college graduates will be reading in June. By April, I'm churning back-to-school coping stories for my military magazines, because their families may have moved to a new geographic location, and they need help adjusting.

As you can see, to beat your competition and always guarantee an assignment, you don't focus on the obvious, like pitching a story in May on the best ways to set a Thanksgiving table. (Although, hey! That's a good idea, too!) You can always send those ideas, but unless you're a regular contributor to that publication, chances are they've already been assigned to one of the writers with which the editors are already familiar.

Don't sit around and complain that competition is too stiff, or the economy is bad, or that your queries keep hitting the slush pile. Just think ahead .... by about five to six months .... and then think outside the box.

Plan your July work this week, and in July, get back to me about how much money you're making.

End of Year Pitches

December: The month when we all stop for a full week to hit holiday parties and exchange gifts and eat lots and lots of cookies .....

Or do we?

If you're trying to run a freelance writing business, this month is your prime opportunity to line up work for the coming year so that you're not scrambling month to month.

Don't know where to start? That's okay, I'm here to help. Here's what I do:

1) Make a list of all of your current clients. Check out their calendars for the coming year and for any themes that will be prevalent in each monthly issue. Contact them and find out if they will entertain a list of story ideas from you.

2) When you hear back from each client (who will always say, "Yes! Send us ideas!"), work on a list of 10-12 topics. This usually takes me about eight hours to research, but if I net just one or two assignments for specific months, I'm able to schedule that and know with certainty that it's money in the bank. It's not wasted time if it results in a $1,000-$2,000 assignment, is it?

3) After you've nailed work with current clients, now research new markets. Make sure your Web site is current (in this case, I'm revamping mine this year), and go through the same process that you did with the current clients. Look at each publication's editorial calendar. Send an email to each magazine asking if they'll accept pitches. When you hear back from each one, research topics based on the calendar and send 10-12 story ideas.

This may sound like it's time-consuming, but think of it this way: If you handle this during December every night for just one hour after you sign a few Christmas cards, you'll start seeing results.

Get the work on the calendar before the year begins.

As the snow begins falling, you'll watch the assignments snowball.

Freelancing & Thinking Outside the Box for New Clients

I've been freelancing since 2001, and I consistently receive the question:

"How do you find your clients?"

Right now I'm shaking up my apple cart and thought this would be a good time to address it.

The first thing, right off the bat, is a no-brainer:

You have to make cold calls. And I'm not talking about a few. The percentage of return is 1. So for every 100 cold calls you make, expect one client. This is not for the faint of heart, but if you want to make it in this business and this economy, this is required. Set aside a few days in ONE week to do NOTHING but COLD CALLS, and you'll find that business starts to pick up.

But let's drill this down a little further: How do I decide WHICH type of magazines to call?

This is where I get creative, because if I don't think outside the box, I will never survive. I do NOT hit the magazines that you'll see in the supermarket stands: the Ladies' Home Journals or the Maxims. Yes, these pay a lot of money, and they'd be a plum in the pudding. But there's too much competition to get into those, and frankly, it's a waste of my time to pitch them when the odds are too high at getting a "yes."

I fly under the radar and hit the magazines that no one considers: the trade publications.

I look at it this way: 1) At this stage in my career, I don't need the ego boost of a byline in a five-star publication. At age 29, I hit my career goal, which was to land a job with The Associated Press. I successfully wrote for the AP until age 33, and after that, I was done with the ego trip. So the only reason I'd pitch the big magazines is for my ego ... and frankly, I have bills to pay, and the ego sits on the shelf. It's a matter of survival. and 2) I don't need to go after magazines that feature celebrities. I have no interest in doing interviews with celebrities. The reason is simple: I really enjoy movies, and that's an area of my life that I consider "play time." I don't want to mix work and play, and if I covered celebrities, the line would be crossed, and "play time" would no longer be fun for me. It's the same reason I'd never try to do a feature story on a Pittsburgh Steeler, either, because I've been a fan since age 10. It's too weird for me to cross those two worlds.

OK. So now we come to the question ... how do I choose my trade magazines?

I look under my nose.

What I mean by that is, think about what is governing your life -- not just your personal interests, but the day-to-day things that affect you.

Let me give you an example from my own life:

I have a child who has Asperger's Syndrome and is on a highly-functional scale of autism. "Aspies," as we call them within our community, usually have strong fixations on one particular subject and exhaust their knowledge on it. In my child's case, he loves Sonic the Hedgehog and has fixated on this gaming character since age 5. As he has matured, this fixation has morphed into a concentration on computers, software programs, gaming, you name it.

Now last night we went to a movie theater and saw a preview for a new film where a bad character in a video game wants to become good. My child has talked non-stop about this ever since then.

That got me thinking.

I went to his book shelf and pulled out a magazine that heretofore I have ignored, "Game Informer."

Would you find "Game Informer" on a supermarket shelf? I haven't seen it. We get it, because we have a GameStop membership. This publication reviews games and cross compares hardware for gaming systems and how different games play on different system apps. My kid loves it, even though it's largely written for the adult audience (another aspect of his Asperger's is that he has the reasoning ability of a 17 1/2 year-old, even though he is 9).

Now truthfully, I don't think I have enough industry knowledge to write for "Game Informer."

But this is what I'm going to do:

I'm going to go to writersmarket.com and search trade magazines on video gaming. I'm going to search magazines devoted to autism, Asperger's Syndrome, ADHD, ADD and gifted children. I'm going to search magazines devoted to parenting. AND I'm going to search children's market magazines -- those whose audience is children, not adults.

This is a new genre for me, because my current magazines focus on real estate sales, entrepreneurship, information technology and engineering, diversity in the workplace, the military, job hunting -- and I also write for one university's alumni magazine for graduates of its business school.

You can see that I don't focus on one particular area or issue in my client list. That's because in this economy, to survive, you have to be diversified. When one area falls off (real estate, for example), another area needs me to do more writing (the military, for example).

I write for eight different trade magazines.

Now I'm going to take my little Aspergers/Sonic the Hedgehog/gaming brainstorm and spin that out and see if I can land a client in one of these related fields.

And I can tell you for certain that if I stick with my 1 percent rule, I will find at least one new client.

Will there be 100 publications on these topics? Most likely, NOT. That's why I don't stop there. I keep looking "under my nose" to see what OTHER areas in my life might lead to OTHER magazines. This was just one example of how I do it.

Hope it helps you, and if you have any questions, feel free to post here or ping me on Twitter! I usually stick with my "play time" on Twitter by chatting with people about movies. But I'm happy to answer any questions there, too, at https://twitter.com/lovemrthornton. (And if you want to know who "Mr Thornton" is, you'll just have to watch a little-known British film called, "North and South." :-)

And now I'm off to write up four stories due next week ... and then, to find any magazines that deal with Sonic the Hedgehog.

Good luck in your own hunt!

Red Flags When "Hiring" a Client

I consistently see an attitude of desperateness among fellow freelance writers when looking for clients. Allow me to wax Steel Magnolia on you for a moment:

Y'all. 

This grab-the-gold-first-before-someone-else-gets-it mentality is so carpetbagger. And it's beneath you.

Let me make things easy.

First of all, adopt the attitude that they're not hiring you. You're hiring them.

Call me arrogant, but it's the way I've always approached job interviews, and when I look at things through this perspective, I see things clearly.  For one thing, it rids you of that wholly unattractive stance of being the one who needs them more than they need you. And for another, it gives you strength of mind to cut through smoke and mirrors that may cloud your judgment on what working with them will be like in the future.

I've recently completed a divorce and am back "out there" among a sea of suitors. I realized that hiring a client is not dissimilar at all to dating. We all know the "red flags" we're supposed to heed when we go on a date. But how many of us apply the same rules to choosing clients?

Still scratching your beard in bemused puzzlement? OK, well at the risk of exposing too much about my personal approach to courtship, here are my guidelines to finding (and hiring) a compatible client:

Red Flag #1: They believe you're lucky to be with them, not the other way around. How do you know this? They say, "You'll get a byline" and 10 cents a word ... or worse than that, "You'll get a byline" and nothing else. If you want people to value your work, then act like a professional and demand fair compensation. Still confused about how much to charge? Go to www.writersmarket.com for a list of suggested rates, or better yet, consult the U.S. National Writers Union for theirs.


Red Flag #2: They demand exclusivity immediately. It's one thing if you've written for someone for 11 years (like I have with one of my clients), and they're willing to pay you well in exchange for you not writing for a competitor. But if someone is demanding that you sign an exclusivity agreement for a first-ever assignment? Are you sure you want to commit so early?

Red Flag #3: They don't keep their promises.  I worked for a client for a couple of years who suddenly decided they were going to wait to pay me a grand until after the story ran. I asked, "When is the story going to run?"

They didn't know.

Right.

If you do a fair day's work for a fair day's pay, it's only fair they deliver as promised. Now if you worry that by severing the relationship, you'll be back out in the cold alone .... think of it this way: If you don't kick this client to the curb, you could be missing out on someone else who will pay you on time and pay you well. Don't assume (warning: Jane Austen reference coming up) that because you're being courted by Mr. Wickham that it means Mr. Darcy isn't waiting for you to come to your senses.

Red Flag #4: They find fault with everything you do. You might be surprised to know that many writers will actually continue to write for people who insult their work, browbeat them, change their copy into an unrecognizable monstrosity and otherwise abuse them endlessly. This may sound extreme, but these editors are alive and well and seeking the next writer's jugular on which to feast. Don't become their prey. Just say no. Is it worth your peace of mind or self-esteem? Do you know what that type of person does to another one's creative output? WALK. AWAY. I make it my personal mantra to only work for nice people, and I heartily encourage you to do the same. Life is too short.

I'd put up a red flag about bad kissing but .... oh, never mind. There should be a law against putting the words, "kissing" and "editor" in the same sentence, and we are not going there.

The Low-Hanging Fruit

I've been freelancing full-time coming up on 11 years now, and I constantly get the question, "How did you survive the Recession?"

I'm going to share a secret with my fellow freelancers, one that I've mostly kept to myself. But for those of you who are serious about entrepreneurship, it bears repeating:

Go for the low-hanging fruit.

What do I mean by that?

Simply this: You'll never see my byline in magazines like Good Housekeeping or Glamour. The reason is very strategic -- the magazines you pick up in the supermarket are the magazines that everyone pitches for work. They're the first places writers will go for assignments.

Do you realize how many queries those editors get per day? You might as well throw a stone at the Empire State Building, hoping it reaches the observation deck.

Now I'm not saying it can't be done, and if you have successfully pitched those magazines and landed an assignment, my hat is off to you. But if you want to make a living at this -- if you want to pay your electric bill and feed your children -- don't even bother with the highly-competitive glossies.

Go for the low-hanging fruit.

There are scores of magazines out there that may not get national recognition but still do stand-up journalistic work and make you proud that your byline is included in them.

Visit www.writersmarket.com. They have an extensive database of every single trade magazine imagined, on every continent, in numerous languages. Spend a week researching markets you'd like to hit. Then look for the magazines that none of your colleagues are considering and pitch them. Writersmarket.com only charges about $6 per month for this exhaustive service, but I sincerely doubt that most would-be freelancers give it a second thought.

I had to come to a difficult realization 11 years ago: The chances that I'd land a byline in one of the large supermarket magazines were slim. I analyzed why this made me upset, and you know what the bottom line was? My emotions about this were not tied to money, but were solely affected by whether someone at that magazine thought I was good enough to print. It was all about my ego.

I examined my body of work, and I came to the realization that I'm good. Really good. I don't need a New York City editor or a 28-year-old hot shot to give their approval. I know that my work is quality-driven, that I'm honest, that I'm creative, that I'm thorough and that I'm objective. A byline in one of those magazines is just fuel for my ego.

When I was able to reconcile that one little fact, hitting the trade magazines no longer seemed unpalatable.

And you know what?

I started grabbing one assignment after another, and my business made it through one tough Recession, despite the fact that many talented journalists were being laid off and were flooding my freelance market.

Go for the low-hanging fruit.

I promise you -- your ego will not suffer, and your business will do just fine.

The Power of Positive People on Your Freelancing Business

During the past couple of days, I've been engaging in an online freelance writers' forum. The person who posted the discussion topic was frustrated with people who would write for a nickel a word.

What poured out from that was a deluge of negativity. People discussed how the economy had affected their ability to land assignments paying a decent wage.

I was surprised by the responses. I've been freelancing solo for 10 years (June is my decade anniversary). I've never been without clients, and I've never worked for anyone who paid me the pittance that was described in that writers' forum.

As I reflected on this last night, I realized the reason I've succeeded:

From the get-go, I surrounded myself with positive people.

These people were writers, journalists, editors ... but they also were friends who were solo entrepreneurs. One is a public speaker, for example. (Denise Ryan of Firestar speaking is a dynamo! To see what I'm talking about, check out her positive site at www.firestarspeaking.com)

And, I made a habit in those early days of attending a local coffee group of entrepreneurs. We were all in different businesses -- from real estate to masseuse professionals. But we all had one thing in common. We were positive that our efforts would succeed. We shared tips on how we grabbed the cream of the customers, while our competition lagged behind with the dregs.

Those people infused me with so much energy and optimism! Back then, I think I realized something without even knowing it -- that successful people will always see the gold in the clouds, while everyone else sees the rain.

Yes, we are in a dire economic period.

But let me tell you some of the things I've survived during the past decade:

Three months after I launched my business, the Twin Towers fell. Talk about a bad time to start!

My former husband was sent to war 3 times.

I had a horrific pregnancy in which I was told 4 times that my child was dead. (He was born healthy.) And 3 weeks after a C-section, I bid adieu to my husband as he crossed the sea to Iraq for several months.

I've gone through four moves since I started my business.

I've had five surgeries in a 7-year period.

Last year, I had to leave my marriage ... for reasons I really can't state here. Suffice it to say, the past 12 months have been nothing short of hell.

OK ... the reason I tell you all of this:

I have never gone for one month without business.

I have the best editors in the world.

I have the best paying-people in the world.

I am surrounded by kind, positive and compassionate professionals.

I talk to people globally for my stories.

I'm able to balance my crazy single-mom-hood status with a full plate of stories. Every month. Every month. Every month.

And on average, I'm paid $1 a word.

Now.

If you listen to people in chat rooms and forums, if you drag yourself into their negativity, guess what? You will be convinced that they're right.

Surround yourself with positive individuals. No, I'm not a Pollyanna. I am a realist. And I am realistically telling you: If you give yourself the gift of positive influence, you will thrive as a freelancer.

Feel free to contact me if you need a boost of energy!

My Guest Blog at EBaumer Consulting

EB is a great friend I met on Twitter, and she has a remarkable knack for calling things as she sees them. Recently, she asked me to guest-write a blog entry for her about working from home.

Truth be told, I feel that I learn so much more from EB than the other way around, but I was honored  to participate!

Here's the link to the entry ... and while you're there, peruse EB's advice and other blog entries. You'll be so glad you did!

http://ebaumerconsulting.com/eblog/?s=Heidi

--Heidi Russell Rafferty